In very lucid terms, repurposing content simply involves taking previously created content and transforming it – or at least a part of it – into completely fresh content; squeezing the tea bag would be an ideal idiom for it. Repurposing content has various advantages. Creating fresh content every time, and in huge quantities, is extremely time-consuming and involves a good deal of hard work. Repurposing steps in here and helps overhaul your content into something new and enhanced which gives a fresh spin to your work.
Improving SEO is another huge benefit that repurposing offers, along with the ability to reach the target audience as and when – and in the way – you want. A few easy ways to repurpose content for link building include:
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- Turn blog posts into webinars and then share them on social media websites: Write blog posts on every webinar that you create, making sure that all high-quality webinars are gated, so that the blog posts lead to a landing page to help capture leads. To effectively repurpose content this way, choose to highlight one specific point in the webinar rather than summarizing it entirely. You can also create a four-part (or three, or five) blog series, highlighting different ideas from a long piece of content.
- Create a newsletter: Package your content neatly and send it to prospective customers in the form of newsletters. Remember to add social media updates to the newsletters, as well as other currently popular news and updates.
- Visualize content as much as possible: Create an infographic, slideshow, video or eBook, making sure to include the key points and a few of your top blog posts in them. Making infographics, slideshows and videos are a great way of telling a visual story in a revamped manner.
There are more methods for Repurpose Content and increase content marketing for 2014, this Infographic by blogmost.com shows best resource for content marketing and more methods for repurposing content.
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Note: This post is a guest post from a member of our DMR Insider Community.
Image credit: Hillary via flickr