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The new Adbowl® app will allow users to rate the advertisements (on a scale of 1-5) during Super Bowl XLV. Ad viewers without an iPhone, iPod touch or iPad are still able to vote on the Adbowl® website.
According to a company release, voting results will be announced shortly after midnight.
There are a number of other ad-rating websites and contests being conducted tomorrow including Mullen’s popular ‘Brandbowl.’ Mediapost has a good rundown of all of the options viewers have for ad voting.