If you are a regular reader of this blog, you probably know that I recently took a marketing job in Boston- a city that I’ve lived in in the past and have loved for a lifetime.
Despite today being a holiday, we went to work to get ready for a number of upcoming conferences and campaigns. It was a pleasant drive into the city this morning. The weather was nice, there was no traffic and I was able to actually park right near my office.
I got into the city early enough to be able to take a little walk around the city. Boston is a very walkable city and this morning there was an awesome buzz in the air from all the runners pouring into the city and hopping onto the buses that would eventually take them to the marathon start line.
Marathon Monday is an event that probably appears on more than a few bucket lists. It is a destination event. Just about everyone has the day off from work (Patriots Day) and it is the first day of school vacation, so it is also a great time for the family to come down and see the spirit and determination of people running for competition and countless causes.
The Boston Marathon is more than a road race; It is a celebration of the city.
While my office is about a mile from the scene of today’s tragedy, we certainly were impacted by the terror and confusion unleashed on the entire city. With social media, it doesn’t take long for news to travel across the city.
It is a weird feeling being in the middle of something like that. You feel horror and sorrow for the people injured and killed but you also feel scared to death not knowing exactly what is going on around you. The nice thing about social media is that you get information very, very quickly. The bad thing about social media is that a lot of the info that is tweeted is incorrect. When you are in the middle of a situation like this, it is tough to determine what is real and what is speculation.
Tonight, as I sit here watching the news reports for the first time, I felt the best way to cope with all that happened today is to do something I love: blogging. I have a lengthy list of post topics, but for the first time in quite a while, I am just not all that interested in digital marketing tonight.
Say what you will about the attitude (and driving skills) of the people of Boston, this city looks out for their own more and bands together at times of tragedy better than just about any other place on the planet. The people of Boston may have our squabbles among themselves, but if you screw with one of them, you screw with all of them. It is a very tight-knit community.
If you need an example of how quickly this community pulls together, just take a look at the Twitter hashtag #Bostonhelps. What started out as a few people offering shelter and rides to those impacted has turned into a citywide social media movement in a matter of hours.
Another example of Boston toughness is our Mayor. You may not know, but Mayor Menino had a pretty serious health scare a few months back that kept him in the hospital for quite a while and he was again back in the hospital this weekend after having a broken leg surgically repaired. He left his hospital bed to be at the press conference this afternoon. I have never been a fan of the man politically, but his attendance at that presser took balls of steel and is just another example of the type of superior leadership the City of Boston enjoys.
If you have gotten this far into this post, thank you for allowing me to ramble on with my observations from this horrendous day. This may not my best-written piece, it has zero SEO value and probably will only get a handful of visitors, but personally, it could be my most important post ever.
The sun will come up tomorrow and the people of Boston will face a few extra challenges getting to work, but they will be there. I will be there bright an early and tomorrow night regular posting about digital marketing resumes here.
It takes more than this to hold us back. That is how Boston rolls.