If you are a fan of Porsche on Facebook, your name may have graced a Porsche 911 GT3 Hybrid at this year’s New York Car Show.
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USA Today tells us today of this online/offline marketing project that put the automaker’s fans’ names on a vinyl vehicle wrap. The project was to commemorate the brand eclipsing 1 million fans.
The Porsche Facebook fandom now stands at 1.5 million+.
Porsche also setup this ‘Thank you’ microsite to accompany the car’s debut.
This is a pretty interesting way to utilize a company’s assets to attract Facebook fans. Car wraps and microsites are a relatively inexpensive way to gain 1 million+ Facebook fans. Pretty smart digital/experiential marketing.