Everytime a game-goer sees a Porsche in Dallas this week, they are supposed to snap a picture of it, check-in to foursquare, upload the photo and shout out the hash #Porsche (note: Porsche doesn’t mention tweeting the hash, but I would assume that is an important step as well).
Could it be? A major brand, a gigantic event, experiential marketing (they are placing model cars at a local hotel for “celebrity and VIP test-drives”) and geo-location social media integration? It had all the makings of an awesome promotion.
So the icing on the cake would be a great prize (like a new Porsche maybe), wouldn’t it?
Porsche is offering something even better- They are posting the best pics on a tab on their Facebook page. Yup, you read that right, your prize is inclusion on their Facebook page. Woo-hoo!
This promotion should do ok, but probably not worth whatever investment Porsche made into it. It could be huge if Porsche opened the checkbook and offered up a nice prize to a winner (for most check-ins, most tweets with #Porsche, Facebook picture voting, whatever).
This could have followed in the footsteps of Papa Johns, Pepsi, Old Spice and others that figured out how to use Social Media to get the biggest bang for their “Big Game” buck.
So disappointing. It will be interesting to see the results.