Peapod Brings Grocery Shopping to the Train Station

Internet grocer Peapod is making grocery shopping easier for the multitasking, on-the-go professional. They have set up shop in a train station in a creative experiential/mobile marketing activation.


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To promote their service, Peapod wrapped the walls of Chicago’s State and Lake Station tunnel with life-sized graphics of grocery aisles.

Travelers are able to scan a QR code to download the iOS or Android PeapodMobile app, create a profile and start scanning-away. Once the user is done shopping, the items scanned can then be scheduled for home delivery.

According the company’s release, Peapod is currently serving 24 U.S. markets and has delivered more than 21 million orders since their founding in 1989.

 

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