Peapod Brings Grocery Shopping to the Train Station

Internet grocer Peapod is making grocery shopping easier for the multitasking, on-the-go professional. They have set up shop in a train station in a creative experiential/mobile marketing activation.

To promote their service, Peapod wrapped the walls of Chicago’s State and Lake Station tunnel with life-sized graphics of grocery aisles.

Travelers are able to scan a QR code to download the iOS or Android PeapodMobile app, create a profile and start scanning-away. Once the user is done shopping, the items scanned can then be scheduled for home delivery.

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According the company’s release, Peapod is currently serving 24 U.S. markets and has delivered more than 21 million orders since their founding in 1989.


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