Absolut Vodka’s Augmented Reality Tour of Sweden [VIDEO]

Absolut recently launched a new augmented reality campaign aimed at giving consumers a visual tour of the Vodka-maker’s Swedish home.

Augmented Reality tags are now being distributed around Absolut bottlenecks and the iOS reader app can be downloaded from the app store. Each tag has two sides. One side, when viewed with the AR app, shows you 3D scenes of the manufacturing process- the fields where the wheat is grown, the distillery, etc. The flipside has a few special drink recipes, when viewed with the app.