foursquare Moves Beyond the Badge Game and Looks to Become King of Local Search/Discovery

The novelty of leaderboards, points, badges and mayorships has worn off, and while you may have been paying less attention to it lately, if you are a business that benefits from local search and discovery, you may want to keep foursquare on your radar. For the past year or so, foursquare has been quietly reinventing itself into a local search and discovery engine ready to take on the likes of Yelp and Google.