Evaluating the Current Trends of Social Media Marketing in 2014

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Unless you have been living under a rock for the past half a decade, you probably already understand how important social media marketing is to your business – it can play a vital role in both generating new leads and building a relationship with your current prospects and customers.

Still, in order to be able to maintain a strong social media presence, you have to stay in touch with the current trends that are developing in the social media world, and in the online world everything does change very quickly.

So for those who want to stay on top of their game and are looking for something new to build their social media campaigns around, here are some of the main trends that are currently seen in the world of social media:

5 Guidelines to Keep in Mind for Apple App Store Inclusion

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If you are an app developer, you’re going to want to make sure that everyone knows about your program. The best way to do this is to hit the marketplace and see about getting your app hosted on various locations. Perhaps the most popular – and I am sure that any Internet marketing company can agree – is the App Store, operated by Apple. The many different apps on this particular marketplace are evidence of that.

However, as someone who has not only made an app but possesses the desire to get it onto a broad marketplace, you’re going to want to make sure that it goes through the approval system beforehand. In order for this to be done, here is a list of 5 guidelines you should be aware of.

Which Words Get you the Most Social Media Shares? (Infographic)

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While social media marketing has changed dramatically over the years, reach and engagement are still two very important metrics to just about any strategy. Whether your goal is raising brand awareness, driving traffic, or just about anything else, getting your content in front of the maximum amount of interested eyeballs is always a fundamental key to your success.

Here is an interesting infographic from Quicksprout that explores which keywords to include (and not include) in your social posts to maximize sharability. The data used for this graphic comes from a compilation of reputable industry sources.

The DMR Social Media User Totals Feature Now Has Over 700 Entries!

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Updating the big social/digital user stat feature gets more and more challenging each month. There are countless new digital services, social networks, chat apps, etc, popping up daily and always new stats being reported. There is definitely never a shortage of updates and additions to be made to the feature.

Over the past week or so, I got to work getting the list up to date. Below are some of the many edits and updates I made recently to the list. As you can see, some of the biggest players in the digital space were updated in this round.

10 Things You Didn’t Know About Fantasy Football

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Fantasy football has been around for decades, with many of us sports stat geeks playing it since the 90’s or earlier. The product and tools have evolved greatly over the years and where fantasy began as something football people held their nose up to, it is now widely embraced and even ingrained into the actual game presentation. While football purists still have their issues with our little geeky hobby, the numbers prove that fantasy football has gone mainstream in a big way.

Here are a few facts and stats that help show just how big fantasy football has become….

20 Valuable Tips for Building Strong Media Relationships

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Reviewing and reinforcing strong media relationships should be an important part of every PR professional’s standard routine. Connecting with media professionals is vital for anyone in a press relations role. In order to remain effective, PR professionals must constantly evaluate and re-evaluate tactics and follow guidelines for being tactful. Here are 15 tips for building strong media relationships:

Guest App Review: WWE SuperCard

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It was recently reported that, during its first week on the iOS and Android markets, WWE SuperCard managed to surpass 1.5 million downloads. This free-to-play app, which has been enjoyed by many fans of World Wrestling Entertainment, is undoubtedly one of WWE’s most worthwhile endeavors. They have been able to take a simple premise – the battling of trading cards with various status – and incorporate it in such a way that it wouldn’t unfeasible to think that it could catch on.