Facebook’s Teenage Usage and the Solidity of Social Media

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As someone who’s been involved in social media, for both personal and business use, I’ve come to learn a number of things. One of the most important is to never expect that anything is concrete. For instance, even though Google search results may be positive one day, they can fall quickly the next day if proper care isn’t taken on the SEO side of things. The same can be said for social media networks, Facebook included, and how statistics can shift.

While I was someone who commonly thought of Facebook as a platform that fewer teens have made use out of, it seems as though more teens are using the website again. It was recently reported that Facebook is starting to see more in the way of teenage usage. Specifically, a Forrester Research survey published results which indicated that, out of a total of 4,500 teens, nearly half of them said that they were using Facebook more now than they were a year ago.

How To: Maximize Your Facebook Post Reach Through Proper Timing

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It is no secret that Facebook has been putting the squeeze on businesses for quite some time now. Like just about every other online property that is trying to survive financially, Facebook is increasingly becoming a “pay to play” platform for businesses looking to reach its users. Organic page post reach has been dramatically reduced and even the largest of brands are finding it difficult to reach their own likes, let alone new audiences, without advertising it.

So how do you combat this shift and keep Facebook a viable digital channel for your business. The obvious answer is start investing in advertising you posts. Almost as important is to be smart about your Facebook posting to ensure you maximize your free reach.

Assessing Facebook’s Latest Acquisition

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Facebook hasn’t been very hesitant about acquiring other businesses in 2014, has it?

From Oculus VR to WhatsApp, it’s apparent that the social media mogul sees value in these particular brands and views them as entities to bolster Facebook, as a whole, as well. With this in mind, it shouldn’t come as a terribly big surprise that Facebook made another big purchase as of late. This time, the small business is one that goes by the name of