7 Factors Small Business Should Consider When Using Facebook

For small business, Facebook is an excellent social media network. The platform allows small businesses to directly interact with current and potential customers. However by accidentally misusing the platform, you may be inadvertently doing more harm than good. In some cases misuse of Facebook by small businesses can actually push customers away. Here are some key factors which small businesses should consider when using Facebook.

The Nofollow Tag: An Essential Tool for Avoiding the Wrath of Google

For years, there have been a number of reasons why you would want to add nofollow tags to select links on your site. With Google putting such a focus on cleaning up search and penalizing sites for “unnatural links” lately, nofollow is an absolutely essential publishing tool, especially if your site includes guest or sponsored posts. It is simple to add and requires the most basic of coding skills (pretty much identifying the link and pasting in).

Facebook Advertising Targeting – Is It Worth It?

It used to be that organizations would launch a Facebook page, invite some friends, post a little bit, and see organic growth. That was back before Facebook went public. Their main interest was building a user base, and monetizing their user base was secondary. When the user base got into the hundreds of millions and the next logical step was an IPO, Facebook needed to show revenue. And their ad platform has been rather effective in doing so.

5 Easy Ways To Improve Customer Experience

When you provide a great product at a fair price, it can be difficult to think of ways to make your business better for your customers. In order for you improve customer experience, you have to think in terms apart from product and pricing; rather, you have to consider how you can make buying from you fun and enjoyable for customers. At the same time, of course, you want to ensure you’re not going to lose revenue by making customers happier. The following lists five easy ways to improve customer experience.

How to Develop B2B Personas for Remarkable Content Marketing

Buyer personas are fictional characters that marketing leaders create to represent the people they sell to. A persona integrates the characteristics of typical buyers.

For a couple of decades, personas have guided industrial and software designers. And now they have become the foundation of content marketing strategies, enabling marketers to provide all the information buyers need to move them efficiently through the buying cycle.

Taking Many Steps Back With #FirstTweet

We, as a society, find ourselves preserving the greatest moments of our lives through various means. Some would like to take pictures of a child’s college graduation while others could be more inclined to record videos of little Billy scoring the winning goal during his soccer game. What about the first moments that we have spent in the world of social media?