You and I Collide: a PR and SEO Story

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While many businesses, organizations, and individuals view PR and SEO as separate entities, they have become two sides of the same coin.

Public Relations (PR) is the practice of managing the spread of information between an individual or an organization and the public.
Search Engine Optimization (SEO) is the process of affecting the visibility of a website or webpage in a search engine’s “natural” or unpaid “organic” search results.

These practices used to be very different. SEO was focused on broadcasting as many links as possible, and luring search engine bots into websites with little to no content. Now, search engine traffic is derived from content, HTML, and the exclusion of link spamming sites. Nowadays, PR and Search Engine Marketing (SEM) have become more alike than ever.

Major Google Stat Updates and Additions

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The 2nd quarter 2014 financial reporting season has begun and an early entrant this time around is everyone’s favorite digital behemoth Google. Although their financials we pretty much just revenue and income, there were also a few interesting tidbits about Google advertising performance mixed in.

Aside from the financials, I also had a pile of Google stats that have been building up. Now seemed as good a time as ever to get caught up a bit, so there are a bunch of new and updated stats now in my Google posts.

Below is a sampling of some of the new and updated stats. Check out the full posts also listed below for even more.

3 Talking Points on the “Kim Kardashian Hollywood” App

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Never would I have thought I’d say, “Kim Kardashian’s app is closing in on $200 million.”

It’s hard to say what helps to make a mobile app popular. Whether it’s through platforms associated with Apple, Google or what have you, it’s apparent that certain programs are able to attain success easier than others. It’s what separates the “Angry Birds” of the world from the latest uninspired match-three puzzle games. What is it that helped to propel “Kim Kardashian: Hollywood” to the top of the charts of iTunes? Why has it reached similar success on the Google Play store?

In order to better understand why “Kim Kardashian Hollywood” has made its way into several social existences, and gain the attention of many an Internet marketing company, a few talking points should be considered.

14 Facebook Stats You Need to Know (Infographic)

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It may not be the only show in town anymore, but Facebook is still a large, if not the largest, digital marketing platform out there. Marketers of all walks of life need to be up to speed on the latest Facebook developments and trends. That is a major reason why I spend so much time reporting Facebook statistics and offering up bits of strategy and insight here and there.

Recently, I partnered with the marketing software company Shortstack on this awesome interactive Facebook stat infographic. They used a number of key stats from various DMR stat posts for this graphic. Be sure to hover over each stat to get details on it.

5 Quick Tips to Turn Up Your ROI at B2B Events

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According to the Content Marketing Institute’s benchmark report “B2B Content Marketing 2014,” for the fourth year in a row B2B content marketers rate in-person events as the most effective tactic that they use.

3 Ways Companies Sabotage Event Success

Even though in-person events are considered the strongest tactic, many B2B marketers fail to maximize their success. If you’ve planned and orchestrated an event, you’ve probably confronted the following issues yourself.