OK, so this isn’t quite digital marketing, but it is really awesome and something worth checking out. Oakley has done something pretty cool with this year’s ski goggles by integrating a heads-up display (HUD) and a number of other digital integrations.
Find Out How Many People Use Over 1,000 of Your Favorite Social Networks, Apps and Digital Services
Some of the digital features of the new Oakley Airwave ski goggles with HUD include visual gauges to measure speed and jump airtime, navigation, smart phone connectivity and a “buddy locator” feature.
Check out this promo video for the new goggles. My only concern is the helicopter pilot texting the skier ..that CANNOT be very safe…