OK, so this isn’t quite digital marketing, but it is really awesome and something worth checking out. Oakley has done something pretty cool with this year’s ski goggles by integrating a heads-up display (HUD) and a number of other digital integrations.
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Some of the digital features of the new Oakley Airwave ski goggles with HUD include visual gauges to measure speed and jump airtime, navigation, smart phone connectivity and a “buddy locator” feature.
Check out this promo video for the new goggles. My only concern is the helicopter pilot texting the skier ..that CANNOT be very safe…