Color is a mobile app that uses your physical location to build your social network. It connects you via GPS with other users around you so that you can share pictures, videos, etc via Bluetooth with the people closest to your location.
The radius of your ‘network’ appears to be set at 100 feet.
Lets face it, there are certain places you just wouldn’t or shouldn’t share your stuff at. I do see the concept of Color to be intriguing for marketers, in particular, experiential marketers.
Everyone is sure to have an opinion on this, so what do you think? Colossal invasion of privacy? or Useful way to meet others around you?