Over the past year, we have seen more and more musicians using augmented reality (AR) to promote their new releases. Just a few months ago, I blogged about Justin Bieber’s release of the album “Believe,” which included an AR component.
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Assuming their audience understands the basics of augmented reality and what they need to do to use it, AR is a great way for artists to deliver additional digital content to their fans.
I recently heard about a new app that was being launched as part of an album release and I almost dismissed it….until I saw that the artist was…wait for it….Rick Springfield.
Yes, THAT Rick Springfield. The Rick Springfield of General Hospital and “Jessie’s Girl” fame. Apparently, Rick is still making music and just released a new album titled “Songs From the End of the World.”
So, as a digital marketer, why should you care about this app? Simply put, this is yet another step towards widespread adoption of augmented reality. Rick Springfield’s target demographic isn’t exactly technology early adopters.
AR really is becoming more universally accepted and understood which is great for digital marketers. It will be interesting to see how brands push the AR envelope even further this holiday season.
Here is a quick video of Rick showing of the new app. Note his use of a phrase like “alien technology.” The way he speaks and describes things in this video shows that he is truly targeting an older demographic for this app. It will be interesting to see how successful he is with this campaign.
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