According to an article in USA Today, McNabb essentially said that nobody cared about what Tebow did off the field, so he should stop tweeting and get practicing.
My concern over the ridiculous media hype surrounding Tebow is very well documented on this blog and I am not a fan of his at all, but I unfortunately need to take his side on this issue for a couple of reasons.
First, Donovan, yes people do care about what Tebow is tweeting about off the field. In fact, 1, 466,000 people care about what he is saying (which is apparently 1,465,000 more than care about what you are tweeting about). I don’t follow Tebow and I don’t get why people do, but it is very clear that people care about what he is saying.
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Secondly, how much time does it really take to tweet something like “Have a great day & weekend everyone!” Seriously, this thought-provoking tweet must have really taken him away from his playbook study time. Not to mention that the guy has only tweeted 537 times. Hardly an addict.
This whole situation does bring up an important question about Twitter and work:
Can you be productive at work and active on Twitter?
My answer is yes, providing you use the right automation and listening tools.
As long as you know how to properly use Twitter, you won’t find yourself spending too much time on the network during the workday. Plan your Twitter routine before you start by implementing a few time-saving measures:
- Identify the right third-party apps to monitor your mentions, messages and streams;
- Install browser plug-ins that will help you easily tweet our stories that you find worthy of sharing;
- Sign-up for services that auto-follow users and schedule tweets (if those actions are part of your Twitter plan);
- Find a good Twitter app for your phone and/or tablet. Keeping up with your followers while you have a bit of downtime makes for much less work when you go to sit at your computer to do work.
The average Twitter user is on the site only 21 minutes a month. This is hardly a major distraction. Think about all of the other unnecessary things you do during the work day that may add up to more than 21 minutes of “wasted” time at the end of the month.
Heck, McNabb probably spent more than 21 minutes going on TV to complain about Tebow’s Twitter usage.
Bottom line is that it is easy to be active on Twitter and get your work done as long as you know what you are doing and plan it out.
Maybe McNabb would’ve had a better argument if he just said that Tebow wasn’t a very good NFL quarterback…
What do you think?