So here is an interesting use of augmented reality by a fast food chain. McDonald’s has created a mobile app that combines augmented reality with GPS and time/date to give customers a better idea of what goes in to the food they are eating.
The TrackMyMacca’s app recognizes product packaging and location/time/date using a device’s camera and unlocks a 3D animated display that includes product ingredients and informational factoids about where the ingredient came from.
TrackMyMacca’s is currently available for iOS devices only and works in Australian McDonald’s restaurants.
With so many other brands dealing with product ingredient scandals lately, this is a decent pre-preemptive action by MCDonald’s to show users exactly what they are eating. This is a perfect example of using technology creatively to support traditional public relations.
Here is a little promo video McDonald’s released about the app: