Instacart Statistics and User Count for 2024

Last Updated on: January 11th, 2024



Here are a few of the most interesting Instacart statistics and facts I was able to dig up including restaurant count, revenue totals and employee counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.



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Instacart Facts

Here is pretty much everything you ever wanted to know about Instacart.


Instacart Statistics user count and Facts 2022
Instacart is an American grocery delivery and pick-up service founded in 2012 by Apoorva Mehta, Max Mullen, and Brandon Leonardo. The company has gained prominence as a convenient and time-saving solution for consumers to shop for groceries and household essentials from their favorite local stores without leaving their homes.Instacart operates through a user-friendly mobile app and website, allowing customers to browse and order products from a variety of retailers, including grocery chains, supermarkets, and even specialty stores. Shoppers can select their preferred items, specify delivery or pickup options, and choose a delivery window that suits their schedule.The company partners with a network of personal shoppers who fulfill the orders by picking items from the selected stores and delivering them to the customer’s doorstep. Instacart offers both same-day and next-day delivery options, providing flexibility and convenience for busy individuals and families.

Instacart Statistics

Instacart User Count

Instacart number of users:

600,000 shoppers (2022)


Instacart Revenue Totals

Nothing to report just yet. Please check back soon for updates.


Additional Statistics

Number of stores Instacart shops:

70,000 stores (2022)


Number of products listed on Instacart:

700 million products (2022)


Number of North American cities Instacart serves:

5,500 cities (2021)


Percentage of all US households that Instacart is available to:

85% (2022)


Number of homes in the US Instacart is available to:

40 million (2019)


Percentage of Canadian households that Instacart is available to:

90% (2022)


Number of US States that Instacart operates in:

50 (2019)


Number of Instacart grocery partners:

700+ retail partners (2022)


Percentage of Instacart workers that are contractors:

80% (2017)


Reported amount that Instacart is valued at:

$13.7 billion (2020)


Amount that Instacart has raised to date:

$1.6 billion (2018)


Number of states Instacart delivers alcohol in:

14 (2019)


Instacart’s share of US online consumer goods sales:

8% (2019)


Please note that some of these numbers are easier to find than others. A few of these statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.


Related Categories:

Categories
Business Statistics, eCommerce Statistics, Food Delivery Statistics

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include DisneyNews.us and VideoGamesStats.com.