Millions of copies of the 2013 IKEA catalog are hitting mailboxes this week, and this year’s edition has a pleasant surprise for mobile technology geeks like us.
Readers are able to reveal a boatload of additional content by hovering over the print catalog with a mobile phone or tablet. The key to this activation is the IKEA Catalog Android or iOS app, which uses augmented reality to deliver the extra info.
Check out this promo that the furniture company released for the app. I haven’t received my copy of the catalog yet, but am really looking forward to trying this app out.