Last updated on

How to Use Facebook to Announce You are Expecting a Baby

It kind of flew under the radar, but Facebook recently added a timeline option that may be of use to a few of you.

Now, expecting parents can tell the (Facebook) world all at once that they are expecting a little bundle of joy by adding “Expecting a Baby” to their timeline life events.

Adding this new life event is simple:

  1. Goto your Facebook timeline and in the status update area, click on “Life Event”
  2. Click on “Family & Relationships” and then on “Expecting a Baby”

Your new life event will then appear on your timeline and your announcement will show up in the notification section of your Facebook friends’ News Feed just above where the birthday announcements appear.

Marketers, this new feature gives you yet another demographic to target through Facebook ads. Retailers that offer baby registries, daycare centers, diaper and formula companies, pickle and peanut butter makers, etc all can now segment a group of Facebook users that is dealing with a unique situation now and also planning for a lifestyle change in a few months. Very useful.

Oh and you may  have noticed that I did not include screenshots of what the announcement looks like on your timeline. I made the tough decision to not freak out all of my Facebook friends by announcing a baby. Its bad enough they all probably think I am nuts because of the bizarre mix of Pages I have to like for this blog post research and projects at work :)

Trending on 10Things...

10 Things You Didn't Know About Christmas
With Christmas just around the corner, I am sure you are all running around buying and wrapping presents, cooking and traveling all over creation. I am in the s … more

10 Cartoons You Were Probably Watching on a Saturday Morning in 1985
Every Saturday morning, it saddens me to no end when I see my son watching random Disney channel reruns before soccer practice. Yes, these days kids have many m … more

10 Things You Didn’t Know About Selfies
Unless you have been hiding under a rock for a year, you should know what a selfie is by now. The term has been around for quite a while, but over the past year … more

10 Things You Didn't Know About Pizza
As a lifelong pizza-lover, this list was a pleasure to work on. Here are 10 things I didn't know about pizza until now. Hopefully there are a few factoids … more

What are the Top 10 Most Annoying Sounds?
We all have a specific sound that we just can't stand to listen to. With me, it is excessive stirring and slurping of drinks. OK, that's probably two … more

The following two tabs change content below.

Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Sports, LEGO, Star Wars, Tech Gadgets and all things Boston.