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Check in to either one of the five Bowl Championship Series (BCS) games or to a sports bar while the games are on and you will unlock the new AT&T foursquare Football Fanatic badge.
Because the badge corresponds with the Bowl games, it can only be unlocked between January 2nd & 9th.
Unlocking the badge also enters users into a sweepstakes, giving them a chance to win a trip to the 2013 BCS Championship game. Details about the contest can be found in the AT&T press release.