You can unlock the new badge by following the movie on foursquare and then checking into a pizza shop.
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Once unlocked, you will receive the following message:
You’re either eating a slice of pizza thinking about robbing a bank, robbing a bank wishing you were eating a slice, or robbing a slice while eating a bank. Either way, be sure to catch 30 Minutes or Less, in theaters August 12. Oh yeah, and #DontBlowIt.
It is interesting to see brands using foursquare to promote non-location based products. This is a cool twist for badges.
It is also interesting to see a hashtag used in the message you get when you unlock the badge. I am guessing that “#dontblowit” will play a larger role in the publicity campaign for 30 Minutes or Less.