In observance of today’s World AIDS Day 2012, Durex Condoms has created a simple, yet important campaign.
Be Part of the Newest Social Network That Everyone is Talking About!
All you have to do is tweet or Facebook share a pre-written statement from the 1Share1Condom microsite and Durex will donate a condom to a HIV prevention project.
Durex’s goal is 2.5 million condoms donated, which represents the number of people infected with HIV last year. As of 8am EST, they were over halfway to the goal with over 1.3 million tweets and shares.