foursquare has been releasing changes and enhancements on a fairly regular basis these days. The updates for the location-based social network have been rolling in so quickly that you may have missed this one that venue owners are sure to like.
Now you are able to connect your company Twitter account to your foursquare venue. What this means is that when a foursquare user checks-in to your business, and your Twitter account is connected to it, the tweet that is generated will mention your Twitter name rather than just show your business name.
For example, a check-in to Starbucks would tweet “I am at @Starbucks” rather than “I am at Starbucks.” The difference is subtle, but an important one. A foursquare check-in often serves as a more qualified recommendation for new places to try. Followers of the person tweeting now have an additional way to find out more information about your business after seeing their friend’s check-in.
Connecting Twitter to your foursquare venue is simple. Here is foursquare’s blog post that explains the feature a bit more and gets you started.