The social influence measurement tool Klout announced (finally) that they are now including connected Facebook pages in Klout scores. This means that businesses and public figures will now be able to score more than just their Twitter account activity.
Klout says that scores will be impacted by a Facebook page in the ways you would expect: number of likes, people talking about, etc. They also estimate that linking a Facebook page to an existing Klout account should increase a score by about 7 points, depending on the quality of the page.
If you are a social media manager, you probably know that you have been able to connect a Facebook page to your Klout accounts for some time. To the best of my knowledge, until now, the connection has served as just a pretty little link to your page. It had no bearing on your score.
Here is a refresher on how to link a Facebook page to a Klout account in case you haven’t done so before. It’s pretty simple. Here is all you have to do:
- Log in to Klout as your brand (not your personal account) and make sure that you are also an admin for the Facebook page you’d like to connect
- Once logged in, go here to connect a new network
- Click on “Connect Now” next to Facebook
- Navigate through the Facebook app authorization screens
- Once you have connected your Facebook account (don’t worry, it won’t be connected for long), it will ask you if you want to connect a page. Click on “select your page now.”
- Navigate through the additional authorization screens and then you will get a confirmation screen that your page is connected and your personal account is disconnected
- Klout estimates it to take 1-2 days for your score to reflect the Facebook page addition