Increase your reader participation
According to study done by one Jakob Nielsen on internet usability, a majority of online users are ‘lurkers’; the ones who stay at the background reading your content, but never contributing a thing. In fact, these visitors contribute about 90% of your site readers. The study also showed that 9% of the visitors contribute occasionally and just 1% contribute majorly thus bringing the 90-9-1 rule.
Ways in which the ratio can be adjusted to your favor:
It the best approach. By asking specific questions to readers, the number of responses you will get will more likely be higher. It will encourage the lurker to comment by giving their opinions. This will be achieved by placing your question in titles or opening sentences. The questions that can be asked at the end of your post include “Do you agree with it?”, “Do you think it should work?”, “What’s your opinion?” etc. This tactic will be achieved when you ask people to share their personal or professional expertise in your question. You can try to ask questions frequently when you post your contents.
Respond to Responses.
By responding with more than a ‘sweet “thank you” to your commentators but not much often just once in 2 months or so’ will make the readers know that you read what they write because at times some of them may be communicating directly to you. It is also as a sign to your readers that you are paying attention to the opinions and comments they give. You can also set up email notifications to notify you when new comments appear as this will make your response to comments fast. This will make the lurkers to see you as active thus encouraging them to comment to your post.
Your posts need to show the humanness in you. Humble people attract more people to comment and give their opinions. Your posts should show your knowledge and confidence as you are not supposed to portray the know it all act that will push away your readers. By so doing the act will just increase the number of lurkers in your post. Discussing mistakes, asking for help and typing errors makes more people want to comment to your post and this encourage active participation. Errors in this case should be simple grammatical mistake, which will make your readers to point out. You can also try giving them options to comment on your post.
Ask for Comments.
After posting your content, ask for your reader’s opinion. It is like you are telling them a story and at the end of your narration you expect them to give you the morals of the story. This will increase the number of comments, as many will tell you what they are thinking. Also, try to provide editable comments in cases where you ask your readers for comments as some of your readers might want to edit some of their comment. Devices such as Edit comment XT provide user functionality to edit their own comments thus an increase of comments in your post when you ask your readers to give out their views.
Make it Easy.
Don’t expect comments from registered members as registration is time-consuming and not all people will want give out their personal information in comments. Most of the readers don’t like publicity. Try to make your own posts public if you expect to get more comments this will attract everyone not just your readers only. This will make you get good results. You can also set your blog to allow spam comments.
The Universal Law of Blogging: Content is King.
According to Thumper (the rabbit star of Bambi) “If you can’t post something compelling, don’t post nothing at all”. In as much as this statement has a lot of playfulness in it, it has deep meaning on your blog. Nevertheless, it should be central to what you’re thinking in order for you to have greater impact with your blog on readers. The contents should be eye-catching to all that can easily make the lurkers leave a comment. By having, interesting content your blog will be great and this will encourage an active community.
Image Credit: Rue De La Course via Wikimedia Commons
Subscribe in a reader
Check out Craig Smith's latest best-selling book Leveling the Playing Field: A Small Business Guide to Generating Leads on LinkedIn to get all the tips and tricks you'll need to turn LinkedIn into a powerful sales tool for your business.
Latest posts by Stephanie Strazinsky (see all)
- Guest Post: How to Build a Community for Your Blog - July 23, 2013