These days, new software makers don’t need an enormous marketing and advertising budget to compete with the big boys; you just need a great idea and knowledge of social media, how it works and how to move within this realm to save yourself money and compete on a global scale.
With literally billions of people around the world tuned in to social media on a constant basis, you have a market ready and waiting for you, however you have to learn which social media is right for you.
Which Social Media?
With all the different social media platforms on the market today, as a first step, you must ascertain which of these is appropriate for your software. For example, gaming software will probably feel more at home on YouTube and Facebook than LinkedIn which is more attuned to business people and their requirements.
It is fine to use more than one form of social media. For example, use Twitter to keep your community apprised of developments or to refer them to your other forms of social media which offer more extensive opportunities to promote your software.
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What are your Competitors up to?
Once you have determined which social media is right for you, check out what your competitors are doing and feel free to imitate anything that you feel is worthwhile. After all, imitation is the most sincere form of flattery – and everyone else is doing it so why shouldn’t you?
Are you Community Minded?
Join communities that deal with your software and contribute to them. Hear what they have to say and integrate their ideas to your software. Build up your customer base from these communities.
Of course, when you contribute, make reference to your software and provide links to your website or blog. It goes without saying that a website and blog are essential elements to your online presence and should have been developed concurrently with your software so as to prime the market for your product offering.
When you contribute to an online community in a positive manner you receive positive responses and feedback in return; and especially in cyberspace, which is an impersonal forum, your name means everything. If you represent yourself as an expert in a certain field and become known as such, wouldn’t everyone want to deal with the creator of software in your field of expertise?
Social media may not cost much in money, but to utilize it properly it will take up your time and of course time is money. Are you willing to make the sacrifice?
Image Credit: Núria