Much like Volkswagen’s recent newspaper ad campaign, Domino’s is using augmented reality for a more practical purpose than most brands. The pizza-maker has put up 6,000 posters across Britain that look like a normal promo poster (see pic) but also serve as an AR marker when viewed through the Blippar App.
According to their press release, when viewed through Blippar, the user has the option to download deals for their nearest Domino’s store, get the Domino’s mobile ordering app, become a Facebook fan or view their local menu.
We have now seen AR used in Print Advertisements, Promo Posters and Direct Mail. It is good to see marketers getting more and more creative with AR in their quest to get more content to mobile consumers without being too invasive.