If you plan on going to see the new Harry Potter movie in the near future, be sure to check-in on foursquare. Video game-maker EA Games has partnered with foursquare on the new badge to promote their movie-themed video game.
All you have to do is check in to a movie theater and include “Harry Potter” in your shout out.
Once you have earned the badge, you will see the following message:
Seven years after Harry Potter learned that he is a wizard, it’s just him against the Dark Lord. Join the battle at http://bit.ly/pIXd21, with code ‘harrypotter25′ for 25% off the of the video game. Grab your wands. The final battle is here.
Not a bad digital marketing tactic to sell a few more games by targeting their audience. Sending an easy-to-remember coupon code for 25% off of the game to users that are most interested in the movie seems like a no-brainer. Very creative.
Considering I have never seen a Harry Potter movie, I may have a little catching up to do before I can earn this badge…