Embracing one of the top pastimes of their riders, Harley-Davidson® is giving them maps showing them 975 of the most scenic rides in the United States. The 100-300 mile looped routes are set up in a searchable format and include useful recommendations for hotels, restaurants and Harley-Davidson® dealerships.
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The app is currently only available for iOS devices and can be downloaded at the App Store for $4.99.
It would be interesting to see a study on what portion of Harley-Davidson® riders use iPhones, but I guess that is a story for another day.
Harley-Davidson® says the following about their app:
Harley-Davidson® has teamed up with MAD Maps to put together a collection of the absolute must-rides in the country, and we’re serving them up pocket-sized. These aren’t the fastest way from A to B—these are those rides you’ll never forget.
This is a solid example of a brand utilizing digital marketing to enhance their core customers’ product experience. Harley-Davidson® is an iconic brand and is closely associated with scenic rides across the country. This app is a natural fit for their brand.
For more Harley-Davidson® quotes and info about their relationship with MAD Maps, check out Mobile Marketer’s great article.