If you know me well, you know my top three favorite beverages of all time are:
(yes, I have a bit of a caffeine problem…)
Imagine my surprise when I visit YouTube today and this is the first thing I see:
Apparently, its Diet Coke’s 30th birthday and they are celebrating it by hiring brand ambassadors to throw 30-second birthday parties for brand loyalists, who also receive a year’s supply of Diet Coke.
Believe it or not, the cost of doing something like this is actually relatively low, so not a bad little experiential activation to generate some web content.
Anyways, happy birthday Diet Coke and in case you are looking for me, feel free to stop by wedü to throw me my 30 second party!