Across the world, 2013 saw a huge increase in the number of smartphones in use, as well as the amount of people using the Internet on their handsets. Recent research shows that over 50% of the global population accesses the internet on their mobile phones at least once a week, with 35% using the mobile internet daily.
This would suggest a continued growth throughout 2014, but also a change in the mind-set of consumers. Mobile brings the ability to purchase whenever, straight to the pockets of users, bringing the dawn of the “always-connected consumer.”
No longer does the end-user need to put in a lot of effort to purchase, and throughout 2014, marketers will no doubt look to make the buying process even quicker and seamless, to take advantage of this.
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Already, marketers have taken advantage of the “anywhere and everywhere” culture, developed by the popularity of mobile devices, trying solutions like augmented reality, QR codes and timely messaging.
Of course, the potential drawback with this change in thinking is that the mobile consumer needs to be gripped in a shorter space of time. Long text pieces, ten minute videos and complicated websites are less and less likely to work for the low-attention span of the mobile shopper.
Fast and Reactive
Businesses will need to be more reactive than ever before, making sure they stand out with innovation and relevance. The “always-connected consumer” brings in a need for effective and quick insights with Big Data as well as swift delivery of messaging.
For those who keep up, 2014 is sure to be an exciting year, with much competition, interesting mobile marketing campaigns and a fast pace.
Image credit: Robert Scoble via flickr