While everyone else seems to be fixated on Google algorithm updates, the loss of link building as an easy-to-manipulate SEO tactic, and guest blogging, I’d like to discuss three key areas where I think serious online marketers should focus for acquiring new customers and for engaging with existing clientele.
- Mobile Marketing – It’s time to think small and go mobile. As more people migrate their old cell phones to smart phones, and as tablet usage picks up, mobile engagement will increase in importance. 2014 may very well be the year we see mobile marketing reach an all-time high. Google is looking at website responsiveness as a relevant search factor and website owners should too. If your website isn’t responsive now, then you’re already behind the curve ball.
- Convergence Of Search And Social – Pure SEO is dead. The new SEO is content and more content – social, blog, static page, mobile, you name it. If your SEO efforts are not integrated with social outreach, then you will likely fall into obscurity by the end of 2014. Create an editorial calendar that includes all content formats and hire someone, or use an in-house person, to manage that calendar.
- Smart Mobile Gadgets – We’re already seeing these hit the market. I believe 2014 will see a huge explosion in the mobile gadget space. Coin is an example that allows you to sync all of your credit cards, gift cards, and debit cards into a single card through your smartphone. It’s expected to hit the market next summer with a big splash. If you have a habit of searching for your cell phone several times a day, the Smarty Ring will keep tabs of it for you. Nest is an app that allows you to keep tabs of the weather, the temperature outside, monitor your home’s energy, and serve as a smoke alarm.
Mobile phones have become an essential tool in the lives of most people today. New smart apps are making them even more necessary, and as more people go mobile, so too should more websites become responsive. It’s time for online marketers to think small, go mobile, and integrate their search and SEO content strategies.
Image credit: Liam Dunn via flickr