This post was originally written as a guest post on wedu.com. To read the entire article (and other awesome digital marketing posts), please visit their blog by clicking on’ read more.’
In previous posts, I discussed the mobile explosion that the digital marketing world is in the midst of. With so many consumers using their smartphones to search for and access information, businesses of all sizes are flocking to mobile advertising to reach their target audiences.
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Google, the undisputed king of search advertising, has a mobile advertising option, click-to-call, that should be a no-brainer for small-to-medium-sized businesses, but unfortunately many are unaware that this option even exists.
So how does Google mobile advertising work? Simple. Say a consumer uses his smartphone to search for a product or service your business offers. The consumer searches using a keyword, sees your mobile ad in the search results and, with click-to-call, then has the option of dialing your business directly from the ad. There is no need to click on the link to your website and wander around the site searching for contact information. Everything the consumer needs to give you a call is contained right there within your ad!