The promise of Internet TV has had marketers salivating for years and now Google may be on the verge of jump-starting the demand for its content in the US.
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According to Bloomberg, Google is saying that they are in talks to bring more live sporting events to YouTube in the second half of this year. The targets are reportedly the NHL and NBA. But both leagues are disputing that.
The online video-sharing service already offers the very-popular Indian Premier League cricket games and streams Major League Baseball games in Japan.
Regardless of what discussions are happening with whom, Google’s acknowledgment of their interest in expanding their live sports streaming in the US is important. They are tipping us that this is the direction they’d like to steer YouTube in, which will certainly open up a new horizon for US advertisers.