As part of their new social search effort, Google debuted +1 today.
+1 is, well, a like button. In fact, it appears to be exactly the same as a Facebook like button.
Here is how it appears to work. You search for something on Google. If you really like one of the websites in your results, you click on the +1 icon. Doing this ‘recommends’ the site to your Gmail contacts and also appears to tally the +1s for each site.
Similar to like buttons, Google plans to give web developers access to the +1 button for their sites soon.
+1 should be showing up in search results universally soon. It will be interesting to see how this new feature is received.
In a world of marketing differentiation, I just don’t get why Google would completely recreate the like button. Maybe there is another proverbial shoe to drop that will make a bigger splash for Google in the social world.
Maybe they will factor +1 scores into search rankings. Now THAT would make the life of a Digital Marketer a bit more interesting.