As part of their new social search effort, Google debuted +1 today.
+1 is, well, a like button. In fact, it appears to be exactly the same as a Facebook like button.
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Here is how it appears to work. You search for something on Google. If you really like one of the websites in your results, you click on the +1 icon. Doing this ‘recommends’ the site to your Gmail contacts and also appears to tally the +1s for each site.
Similar to like buttons, Google plans to give web developers access to the +1 button for their sites soon.
+1 should be showing up in search results universally soon. It will be interesting to see how this new feature is received.
In a world of marketing differentiation, I just don’t get why Google would completely recreate the like button. Maybe there is another proverbial shoe to drop that will make a bigger splash for Google in the social world.
Maybe they will factor +1 scores into search rankings. Now THAT would make the life of a Digital Marketer a bit more interesting.