To say that Google AdWords is confusing to beginners would be to understate the situation quite a bit. Let’s face it, Google advertising may be one of the tougher areas of digital marketing for newcomers to understand…and for us to explain…
There are a lot of factors and moving parts that need to be optimized in order for a Google AdWords campaign to be successful. Here is an interesting infographic from Click Measure Media that illustrates a few of the important AdWords basics.
This is just the tip of the iceberg, but it certainly puts a newcomer on the right track to Google advertising success.
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