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About a year ago, I wondered if a social TV app like GetGlue could someday replace Nielsen as the gold standard for TV audience measurement. At the time, GetGlue was very small and considered a niche social network. They have grown exponentially over the past year and my Nielsen question doesn’t seem nearly as far-fetched is it had last year.
What do you think? Will TV audience/ratings be measured via social check-ins in the future?