Last updated on

GetGlue Grows Up and Becomes Credible Measurement Tool

In announcing that the uber-popular CBS sitcom Big Bang Theory crossed the two million check-in mark last night, GetGlue also took a quick time out to brag about their recent growth.

The social TV check-in app, points out in their blog post this morning their partnerships with AdAge and CNN and recent major events like the Grammys, Oscars and Super Bowl.

About a year ago, I wondered if a social TV app like GetGlue could someday replace Nielsen as the gold standard for TV audience measurement. At the time, GetGlue was very small and considered a niche social network. They have grown exponentially over the past year and my Nielsen question doesn’t seem nearly as far-fetched is it had last year.

What do you think? Will TV audience/ratings be measured via social check-ins in the future?

Stay tuned…

 

 


Join the over 40,000 DMR subscribers and get new post and stat updates sent direct to your email inbox:  

LinkedIn-Book-Cover-FINAL-NEW-01 DMR

Check out Craig Smith's latest best-selling book Leveling the Playing Field: A Small Business Guide to Generating Leads on LinkedIn to get all the tips and tricks you'll need to turn LinkedIn into a powerful sales tool for your business.


The following two tabs change content below.

Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Sports, LEGO, Star Wars, Tech Gadgets and all things Boston.