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General Mills offered a $40 Sampling Basket for $20 delivered to a few thousand Groupon users in Minneapolis and San Fransisco.
So why is this deal noteworthy?
Inside each Sampling Basket were coupons for other items. A major consumer product brand like General Mills trying out a social deal network like Groupon for their couponing efforts (rather than traditional distribution methods like street teams) marks an interesting milestone and further integrates Digital Marketing into the crazy world of Experiential Marketing.
In the coming months, it will be interesting to see how this relationship evolves, if it becomes profitable for General Mills and who else jumps on the social couponing bandwagon.