I was browsing YouTube this morning and stumbled on this little experiential/digital marketing gem.
Apparently, a French commercial lighting company, CT Lighting Concept, lit up the front of the historic Theater Célestins in Lyon with a gigantic 3D pinball game.
There are over 400 stat posts on DMR. Browse the full list here.
This could be the most creative light show I have ever seen.
Check out the clip of the activation: