Update (2/6/11 8:40pm est):foursquare Co-Founder Dennis Crowley just checked in and earned the Packers badge.
Update (2/6/11 8:20pm est): 102,000 check-ins and still climbing.
Update (2/6/11 7:30pm est): The venue, “Super Bowl Sunday” has already been checked into 73,000 times. Watch the check-in count continue to climb here.
The actual Super Bowl badge can only be unlocked by checking in to the Super Bowl XLV in Dallas on Sunday.
foursquare is also issuing Packers and Steelers badges for the big game. To unlock either of those badges, on Sunday, you must check-in to a “Trending Now” venue and shout out “Go Steelers” or “Go Packers.”
The twist to earning these new badges is that, along with the badge, users will be given a redemption code for 20% off at the NFLshop.com. Offering coupons for check-ins is uncharted territory for foursquare, so it will be interesting to see how successful it is.
This is a great way for foursquare to test and build a solid case study for both couponing and promoted (trending) venues. Might be the beginning of a revenue stream for the company.
Enjoy your new badges and Go Packers!
Subscribe in a reader
Check out Craig Smith's latest best-selling book Leveling the Playing Field: A Small Business Guide to Generating Leads on LinkedIn to get all the tips and tricks you'll need to turn LinkedIn into a powerful sales tool for your business.
Latest posts by Craig Smith (see all)
- Reddit 101: What is It and How Do You Use It??? - July 29, 2014
- 10 Tips for Optimizing Your LinkedIn Profile - July 28, 2014
- Newsflash: Pinterest is Very Popular on Phones (New and Updated Stats) - July 24, 2014