http://expandedramblings.com The Latest Digital Marketing Tips, Trends and Technology Thu, 17 May 2012 19:24:02 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 http://expandedramblings.com/index.php/14-tools-you-should-be-using-to-generate-content-interest/ http://expandedramblings.com/index.php/14-tools-you-should-be-using-to-generate-content-interest/#comments Thu, 17 May 2012 19:22:39 +0000 Craig Smith http://expandedramblings.com/?p=9014 The old cliché “Content is King” has never been more true in the digital marketing world. New, fresh, sharable website content not only builds your brand and generates potential leads, but it also keeps your consumers engaged and connected to your brand. Generating your content is tough, but once you come up with the killer blog post or case study, how do you let people know about it? Related posts:

1. [Resource] How Many People Use the Top Social Media?
2. 2012: The Year Super Bowl Advertisers Truly Embrace Digital
3. How To: Create a Facebook Interest List

]]> http://expandedramblings.com/index.php/14-tools-you-should-be-using-to-generate-content-interest/feed/ 0 http://expandedramblings.com/index.php/kong-launches-digital-campaigned-aimed-at-increasing-shelter-pet-adoption/ http://expandedramblings.com/index.php/kong-launches-digital-campaigned-aimed-at-increasing-shelter-pet-adoption/#comments Thu, 17 May 2012 01:46:27 +0000 Craig Smith http://expandedramblings.com/?p=9002 At the heart of the "Pets Need to Play" campaign is the super-cool iPet Companion technology. Visitors to the iPet Companion microsite are able to virtually visit shelters across the country via webcam and play with their cats using robotic toys that they can control right from their Internet browser. Related posts:

1. Smash a Pinata in Pepto Bismol’s New Digital Campaign
2. Tiger Woods Launches Facebook Scholarship Fundraising Campaign
3. How To: Donate Your Facebook Profile to Save a Shelter Pet

]]> http://expandedramblings.com/index.php/kong-launches-digital-campaigned-aimed-at-increasing-shelter-pet-adoption/feed/ 0 http://expandedramblings.com/index.php/warner-bros-to-screen-casablanca-on-facebook-tonight/ http://expandedramblings.com/index.php/warner-bros-to-screen-casablanca-on-facebook-tonight/#comments Wed, 16 May 2012 21:25:33 +0000 Craig Smith http://expandedramblings.com/?p=8998 According to CNET, Warner Bros will be celebrating the 70th anniversary of Casablanca's release by screening it directly for free on Facebook tonight. Related posts:

1. American Idol Facebook Voting Debuts Tonight
2. How To: Change the Name of Your Facebook Page
3. Oreo Highlights Their Facebook Fans’ Birthdays in 2012

]]> http://expandedramblings.com/index.php/warner-bros-to-screen-casablanca-on-facebook-tonight/feed/ 0 http://expandedramblings.com/index.php/how-to-build-an-engaged-facebook-fan-base/ http://expandedramblings.com/index.php/how-to-build-an-engaged-facebook-fan-base/#comments Wed, 16 May 2012 20:39:32 +0000 Craig Smith http://expandedramblings.com/?p=8990 It’s actually easier than you think, providing you are willing to invest a bit in your efforts. Without a doubt, with all the noise and competition on Facebook these days, a combination of incentivizing likes and advertising the offer are the best way to build a quick following. Related posts:

1. Domino’s Offers New Product For Sale First on Facebook
2. Bing Adding Facebook Friend Likes to Search Results
3. Frito-Lays Sets Facebook Likes Record

]]> http://expandedramblings.com/index.php/how-to-build-an-engaged-facebook-fan-base/feed/ 0 http://expandedramblings.com/index.php/charity-gives-flashlights-to-haiti-for-facebook-likes/ http://expandedramblings.com/index.php/charity-gives-flashlights-to-haiti-for-facebook-likes/#comments Wed, 16 May 2012 00:32:32 +0000 Craig Smith http://expandedramblings.com/?p=8979 Bright Hope, an Illinois non-profit that serves the extreme poor in the world is taking the "like for a donation" concept a step further. From now until May 31st, for every new like of their page, Bright Hope is donating a flashlight to the people in the poorest parts of Haiti. These regions of the small Caribbean country are very poor and have little sources of light after the sun goes down. Related posts:

1. Frito-Lays Sets Facebook Likes Record
2. Facebook Pages Losing Likes at a Record Pace Today?
3. Bing Adding Facebook Friend Likes to Search Results

]]> http://expandedramblings.com/index.php/charity-gives-flashlights-to-haiti-for-facebook-likes/feed/ 0 http://expandedramblings.com/index.php/hug-a-coke-machine-get-a-coke/ http://expandedramblings.com/index.php/hug-a-coke-machine-get-a-coke/#comments Tue, 15 May 2012 21:28:27 +0000 Craig Smith http://expandedramblings.com/?p=8967 Now here is an interesting way to get a little attention in the field and create new brand loyalists. Coke has created this "Hug Me" vending machine. All you have to do to get a free Coke is hug the machine. Related posts:

1. Coke Launches Mobile App to Promote Touchscreen Dispensers

]]> http://expandedramblings.com/index.php/hug-a-coke-machine-get-a-coke/feed/ 0 http://expandedramblings.com/index.php/check-out-this-real-life-game-of-frogger/ http://expandedramblings.com/index.php/check-out-this-real-life-game-of-frogger/#comments Tue, 15 May 2012 01:56:26 +0000 Craig Smith http://expandedramblings.com/?p=8961 Frogger has always been one of my favorite classic arcade games. I was really excited when I saw this little gem on YouTube. Apparently, a fan of the game has hacked it and used a webcam to incorporate real traffic on New York's famous Fifth Ave. Related posts:

1. Ford Turns Paris Into Real Pinball Game
2. Classic Board Game Risk Comes to Facebook
3. Book, Check-In to and Check the Status of Your Flight on Facebook

]]> http://expandedramblings.com/index.php/check-out-this-real-life-game-of-frogger/feed/ 0 http://expandedramblings.com/index.php/pioneers-augmented-reality-windshield-gps/ http://expandedramblings.com/index.php/pioneers-augmented-reality-windshield-gps/#comments Tue, 15 May 2012 00:50:32 +0000 Craig Smith http://expandedramblings.com/?p=8952 Pioneer is close to releasing a very cool device that will change the entire way we look at GPS going forward. Related posts:

1. Augmented Reality Finds its Way to Sesame Street
2. Kit Kat Uses Augmented Reality for Creative New Flavor Contest
3. Fun Augmented Reality Holiday App Makes Wherever You Go This #ChristmasEve Festive

]]> http://expandedramblings.com/index.php/pioneers-augmented-reality-windshield-gps/feed/ 0 http://expandedramblings.com/index.php/how-to-unlock-the-nbc-2012-presidential-campaign-foursquare-badges/ http://expandedramblings.com/index.php/how-to-unlock-the-nbc-2012-presidential-campaign-foursquare-badges/#comments Sun, 13 May 2012 12:30:15 +0000 Craig Smith http://expandedramblings.com/?p=8948 NBC Politics and foursquare have partnered up to offer a very cool series of badges for the 2012 Presidential campaign. Related posts:

1. How To: Unlock the New Major League Soccer foursquare Badges
2. Complete Listing of foursquare Badges and How to Unlock Them
3. How To: Unlock the foursquare Stanley Cup Badge

]]> http://expandedramblings.com/index.php/how-to-unlock-the-nbc-2012-presidential-campaign-foursquare-badges/feed/ 0 http://expandedramblings.com/index.php/how-to-find-and-follow-your-friends-wordpress-blogs/ http://expandedramblings.com/index.php/how-to-find-and-follow-your-friends-wordpress-blogs/#comments Sun, 13 May 2012 12:03:49 +0000 Craig Smith http://expandedramblings.com/?p=8945 WordPress has been working hard this year to connect blogs more socially and create more of a community among its bloggers. It kind of flew under the radar this week, but they added yet another social feature to their WordPress.com platform. Related posts:

1. WordPress.com Just Got a Lot More Social
2. WordPress Adds Gamification to Blogging
3. WordPress Makes it Even Easier to Post to Your Blog

]]> http://expandedramblings.com/index.php/how-to-find-and-follow-your-friends-wordpress-blogs/feed/ 0 http://expandedramblings.com/index.php/coors-light-to-launch-augmented-reality-app-this-summer/ http://expandedramblings.com/index.php/coors-light-to-launch-augmented-reality-app-this-summer/#comments Sat, 12 May 2012 12:17:07 +0000 Craig Smith http://expandedramblings.com/?p=8938 I just noticed this little piece of info buried in a recent Coors Light press release about the brand's summer plans. Apparently, the beer-maker is planning an augmented reality app. Related posts:

1. Bud Light Facebook Video Contest to Select Super Bowl Correspondent
2. Catch Augmented Reality Popcorn in your Mouth with New Facebook App
3. Kit Kat Uses Augmented Reality for Creative New Flavor Contest

]]> http://expandedramblings.com/index.php/coors-light-to-launch-augmented-reality-app-this-summer/feed/ 0 http://expandedramblings.com/index.php/do-good-new-facebook-app-lets-you-send-a-get-well-card-to-a-sick-child/ http://expandedramblings.com/index.php/do-good-new-facebook-app-lets-you-send-a-get-well-card-to-a-sick-child/#comments Sat, 12 May 2012 00:32:54 +0000 Craig Smith http://expandedramblings.com/?p=8926 Clothing retailer Chico's is adding something pretty awesome to its annual "May is for Miracles" donation drive for Children's Miracle Network Hospitals. This year, they have created a Facebook app that allows you to send a "Get Well" card to a sick child in one of the 170 partner hospitals across North America. Related posts:

1. How To: Add an Expected Child to Your Facebook Profile
2. 50 Cent Kicks Off Facebook Contest to Showcase Good Deeds
3. Macy’s Donates to Charity While You Thank Mom in Facebook Campaign

]]> http://expandedramblings.com/index.php/do-good-new-facebook-app-lets-you-send-a-get-well-card-to-a-sick-child/feed/ 0 http://expandedramblings.com/index.php/augmented-reality-finds-its-way-to-sesame-street/ http://expandedramblings.com/index.php/augmented-reality-finds-its-way-to-sesame-street/#comments Fri, 11 May 2012 01:40:31 +0000 Craig Smith http://expandedramblings.com/?p=8917 The app uses Sesame Street toys and a special playmat as AR markers and when they are hovered over with a device running the app, Bert and Ernie come to life and offer educational lessons. Related posts:

1. Absolut Vodka’s Augmented Reality Tour of Sweden [VIDEO]
2. Marvel Brings Augmented Reality to Comic Books
3. Augmented Reality: Bringing 3D Virtual Reality to Real World Marketing Campaigns

]]> http://expandedramblings.com/index.php/augmented-reality-finds-its-way-to-sesame-street/feed/ 0 http://expandedramblings.com/index.php/wirelessly-send-media-from-your-phone-to-your-tv-with-a-swipe/ http://expandedramblings.com/index.php/wirelessly-send-media-from-your-phone-to-your-tv-with-a-swipe/#comments Thu, 10 May 2012 01:20:20 +0000 Craig Smith http://expandedramblings.com/?p=8908 Media Link HD lets a Droid user send whatever is on his/her phone wirelessly to their TV with one quick swipe. Related posts:

1. New App Lets You Confess Your Sins…To Your Phone?
2. Now You Can ‘Unfriend’ Facebook Users From Your Phone
3. How To: Sync Internet Browsers On Your Android Phone and Desktop

]]> http://expandedramblings.com/index.php/wirelessly-send-media-from-your-phone-to-your-tv-with-a-swipe/feed/ 0 http://expandedramblings.com/index.php/foursquare-adds-reservations-to-restaurant-listings/ http://expandedramblings.com/index.php/foursquare-adds-reservations-to-restaurant-listings/#comments Sun, 06 May 2012 13:31:41 +0000 Craig Smith http://expandedramblings.com/?p=8905 The location-based social platform already lets you discover what restaurants are around you, see tips left by other customers, check the menu and hours of operation and now they are letting you make reservations right from their app. Related posts:

1. foursquare adds Business Hours to Venues
2. foursquare Helps Chains Out; Adds ‘Nearby’ to Brand Pages
3. New foursquare App Warns of Unhealthy Restaurants

]]> http://expandedramblings.com/index.php/foursquare-adds-reservations-to-restaurant-listings/feed/ 0 http://expandedramblings.com/index.php/red-stripe-brings-space-invaders-to-life-on-side-of-building/ http://expandedramblings.com/index.php/red-stripe-brings-space-invaders-to-life-on-side-of-building/#comments Sun, 06 May 2012 12:01:42 +0000 Craig Smith http://expandedramblings.com/?p=8895 Jamaican beer-maker Red Stripe recently launched an experiential/digital campaign that brought a larger-than-life Space Invaders game to the streets of Manchester, England. Related posts:

1. LEGO Movie Maker App Brings Your Paysets to Life
2. Angry Birds Space Now Available! [Video]
3. Nike’s Latest Marketing Campaign Makes Building Twist

]]> http://expandedramblings.com/index.php/red-stripe-brings-space-invaders-to-life-on-side-of-building/feed/ 0 http://expandedramblings.com/index.php/mcdonalds-crowdsources-latest-burger-creations/ http://expandedramblings.com/index.php/mcdonalds-crowdsources-latest-burger-creations/#comments Sat, 05 May 2012 22:39:52 +0000 Craig Smith http://expandedramblings.com/?p=8880 Fast-food behemoth McDonald's recently wrapped up a creative digital campaign in which they crowdsourced their latest burger creations. Related posts:

1. McDonald’s Twitter Promotion Backfires in a Big Way
2. Perrier YouTube Campaign Rewards Sharing With New Video Scenes
3. WARNING: ‘Verify My Account’ is Latest Facebook Scam

]]> http://expandedramblings.com/index.php/mcdonalds-crowdsources-latest-burger-creations/feed/ 0 http://expandedramblings.com/index.php/nikes-latest-marketing-campaign-makes-building-twist/ http://expandedramblings.com/index.php/nikes-latest-marketing-campaign-makes-building-twist/#comments Sat, 05 May 2012 14:07:58 +0000 Craig Smith http://expandedramblings.com/?p=8867 Nike recently used 3D projection mapping in a one-day experiential activation in Japan. The promotion was for the new Nike Free line of super-flexible running shoes. Related posts:

1. Twitter Launches Marketing Campaign to Engage Moms
2. French Building Turned into Gigantic 3D Pinball Game
3. This Week in Digital Marketing

]]> http://expandedramblings.com/index.php/nikes-latest-marketing-campaign-makes-building-twist/feed/ 0 http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/ http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/#comments Fri, 04 May 2012 01:03:40 +0000 Craig Smith http://expandedramblings.com/?p=2941 The user tallies have been coming fast and furiously lately, so I thought it was a good time for my semi-regular, running tally of how many people are using some of the top social networks & tools. New to this addition is the social bookmarking phenom Pinterest. Here you go... Related posts:

1. Updated: How Many People are Using the Top Social Media?
2. Updated: How Many People are Using the Top Social Mediums?
3. Updated: How Many People are Using the Top Social Networks?

]]> http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/feed/ 3 http://expandedramblings.com/index.php/macys-donates-to-charity-while-you-thank-mom-in-facebook-campaign/ http://expandedramblings.com/index.php/macys-donates-to-charity-while-you-thank-mom-in-facebook-campaign/#comments Wed, 02 May 2012 23:50:10 +0000 Craig Smith http://expandedramblings.com/?p=5931 Macy's has come up with an interesting way to get users to like their page and share their Facebook app while mixing in cause marketing. The retailer is running a promotion where users can send a Mother's Day card to all of the moms in their lives and Macy's will make a $3 donation to a charity for each card. Related posts:

1. Tiger Woods Launches Facebook Scholarship Fundraising Campaign
2. Arby’s Partners with Plink on Customer Loyalty Facebook Program
3. Smash a Pinata in Pepto Bismol’s New Digital Campaign

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