This story is interesting, to say the least, because it seemed like businesses were starting to write off Facebook as a platform where younger audiences lurked. In fact, around late 2013 to early January of 2014, reports started to crop up about how arguably the largest social media website in the world was starting to lose ground with teenagers. The reasons were pretty clear: they wanted to have a more private platform away from older family members and they desired to try out the newer toys on the shelves in the forms of Instagram, Pinterest, and what have you.
In fact, it could be argued that these particular sites are being utilized more than Facebook. This doesn’t necessarily mean, though, that Facebook should be written off. Keep in mind that Facebook has been quite popular in terms of business acquisitions and partnerships throughout 2014. From WhatsApp to Pryte, it’s clear that this social media mogul has a number of different facets to account for and these partnerships have been able to support said facets even further. With these ideas in mind, it’d be unwise to say that Facebook is “dead” in terms of teenage usage. It’s just not as prominent when it comes to other demographics that utilize the platform on a consistent basis.
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When it comes to the idea of Facebook being rendered obsolete in terms of teenage usage, it’s hard to predict such an event. As stated earlier, nothing is ever truly concrete when it comes to social media. Yes, there might have been a time when teenage usage was low and many of the stories published earlier this year indicated as such. However, due to more recent publications, it wouldn’t be out of the question for an online marketing firm to see that Facebook is on the upswing.
To put into simplest terms, it’s hard to give a solid prediction on Facebook in regards to teen usage. All that can be said is, “wait and see.”
Note: This post is a guest post from a member of our DMR Insider Community.
Photo by Coletivo Mambembe