Last year, Intel turned your Facebook profile into a museum exhibit. This year, they continued the streak of creative, eye-catching summer Facebook apps by creating Me the Musical, a Facebook-connected Flash site that turns your timeline into a musical.
Me the Musical is a cute and fun little Facebook app and a great demonstration of how a web experience can be personalized using Facebook data. That being said, I was initially baffled as to how a musical Facebook timeline app tied in to a larger digital strategy for a microprocessor company. That was until I got to the end of the “musical.” What they are essentially doing is creating a personalized Intel commercial for you to post to your community. The ultimate Facebook sponsored story….very smart!
Here is a little intro video that Intel put out for the app. What do you think about the app and/or the strategy of creating personalized commercials like this? I am really interested in hearing what you think!