Please note that some of these numbers are easier to find than others. These email statistics come from news reports and are not necessarily scientific tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
Mean unsubscribe rate for brand emails sent in 2015:
Percentage of US marketers who are personalizing email:
There are over 400 stat posts on DMR. Browse the full list here.
Last updated 6/14/16
Percentage of US consumers that prefer email to direct mail from brands:
Last updated 3/30/16