Guinness has teamed up with the augmented reality app Blippar to add holiday decorations to you pint of beer.
Use the Blippar app to customize and create your festive image and then share it with friends via the usual suspects (Facebook, Twitter, Email).
There are over 400 stat posts on DMR. Browse the full list here.
This seems to be a pretty creative little way for Guinness to get people to share otherwise uninteresting photos of their product and engage their brand activists.
What do you think about this and all of the other augmented reality campaigns by brands this Holiday Season? I’d love to hear your thoughts!