Mobile Marketer tells us of a new mobile effort that Daytona International Speedway(DIS) is undertaking for this weekend’s NASCAR activities. DIS is launching a new mobile app that is aimed at helping race-goers get the most out of their trip to the race.
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Once downloaded, users can view schedule of events, use interactive maps that integrate your phone’s GPS and there is even a ‘friend-finder’ feature that helps you locate your friends at the speedway.
DIS has given app access to a small sample of race-goers to this weekend’s Coke Zero 400 as basically a beta launch and intend to make it publicly available for next February’s Daytona 500.
An app like this is a good digital marketing solution for any event marketer that is planning a large festival-like event or trade show or a manager of a large facility. This is a great way to give visitors a convenient and interactive way to access maps and schedules.