Update 3/15/11 – The Pope’s page is now up and already has close to 10,000 likes.
Original Post – To promote his May 1 beatification, the Vatican has announced that they will be launching a Facebook page next week that honors the life and achievements of Pope John Paul II.
The page will have articles and video reflecting his 27-year papacy. Church officials are hoping to build a community around those that adored the Roman Pontiff.
According to the Associated Press, the Vatican also has a microsite in the works that will function as a clearing house for their growing social media presence. It will contain videos, tv, audio, etc that can be easily shared or tweeted.
Pretty impressive for a 2,000 year old institution. Another example of how digital marketing is permeating all aspects of everyday life.