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Coke has done some pretty over-the-top experiential marketing work this year and much of it involves rewarding consumers with a Coke for doing unconventional things (IE: hug a vending machine or dance in front of one).
Well, now Coke is continuing their vending machine craziness by installing a “Sing for Me” machine in Stockholm, Sweden. The “Sing for Me” machine is basically a karaoke machine inside a vending machine that rewards a passer-by with a Coke for singing a Christmas carol.
Ya, you can’t make this stuff up! Check it out for yourself: