If your household is like most these days, you are eating dinner less and less together. School, sports, work, etc, etc, etc often have families running around all day long and eating here and there when time allows.
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Coke apparently feels this is a problem and set out to bring people back to the dinner table together. As you can see in this video, they modified a delivery truck to unload an entire dining room setting when parked. Chef Simone Rugiati, was also on hand for the activation to whip up a seemingly extensive spread of food for their dinner guests.
I’ll give Coke this: The activation was certainly a crowd-builder. This was definitely not a subtle experiential campaign and undoubtedly created quite a buzz around Naples.
Do you find your family eating together less and less these days? If no, what do you do to avoid all of the distractions out there and successfully gather your family for dinner?