I have seen and written about a lot of creative Twitter campaigns over the past few years, but this one may be the most unique use of the micro-blogging platform to date…
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According to The Telegraph, the Church of England is reaching out to Twitter users of all faiths for ideas about who should be the next Archbishop of Canterbury. Apparently, the Tweets they receive will be taken into consideration when the Crown Nominations Commission makes its two recommendations to the Prime Minister.
Organizations of all types have found that including a crowdsourcing element to certain processes and decisions is a great way to keep their stakeholders engaged. In the case of the Archbishop selection, it will be interesting to see how seriously they take the suggestions and how they respond to some of the crazier ones.
As the article suggests, this process also benefits the candidates that already have strong Twitter followings, which may or may not sway their results depending on how well the candidates mobilize their followers.
So what do you think? Good idea to encourage engagement? Or are they creating a social media nightmare?