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The app is basically a trip planner/game companion. Among the features of the app are in-depth game details and stats, a listing of bowl-related events, facility information and an area guide with hotel and restaurant information.
So now we have three very different examples of how major bowl sponsors have leveraged digital marketing to get the most out of their bowl investments:
- Chick-fil-A’s information-packed trip planner/game companion mobile app;
- Vizio’s Rose Bowl Fancam microsite;
- Allstate’s BCS National Championship Game Facebook trivia app and sweepstakes
Which approach do you think is best to gain the largest possible return on a major bowl investment?